Hey everyone.
Nissanvel here, digital marketing consultant And in this email marketing guide, you're
going to learn the only three steps you need to master when it comes to growing your email
list on autopilot from zero to 5,000 subscribers and beyond.
So make sure you check out the timestamp table of contents in the description, along with some other helpful links that I'll be referencing throughout this guide.
As we walk through how to put together your landing page, what to use for a lead magnet,
what the heck a lead magnet is.
And of course actually writing your emails.
how you build your business.
Because Facebook, Snapchat, Instagram, YouTube, LinkedIn, Twitter, they can change how the game is played anytime they want.
So those people who are part of your audience, it's great.
If you have a large following, but at the end of the day, you don't actually control the ability to directly talk to them.
And that's the power of email and that's the power of having a list.
So that's why it's so important that you use something like this to make sure you turn as many prospects
and audience members as you can into leads. So you have unrestricted access to communicating directly with them.
In addition to building rapport, of course, selling some products and services.
So let's go ahead and go through the three main components of this and why each one is so important.
The real fuel of this engine is going to be your lead magnet.
And this is something that you're going to offer for free in exchange for your prospects and audience members, contact information. Because at the end of the day, just putting up a webpage and saying, Hey, give me your name and email so I can sell you stuff later. Probably isn't going to work too well.
So we need to start this relationship op of value and give people a legitimate reason for giving away their contact information.
Now, all a lead magnet has to do is build rapport and deliver value.
So if you're thinking of just slapping together, some random PDF with free information, someone could find online, anyway.
That's not going to work very well.
The lead magnet actually has to be something that's valuable and worth someone's contact information, because after all, if you give something that's really crummy upfront, well,they're not going to open your emails.
They're not going to take you seriously, and you're not going to make any sales, get any new customers.
So this is where you need to put your best foot forward, not just half asset and give something that it might be good, right?
So here are a couple of different types of lead magnets.
I'll link up everything that goes into a deep dive into each one of these.
So you can do a resource guide.
You can provide training, give them a template, or actually make a tool or give them a list of tools that you recommend, in this particular instance to 80, 20, the process, I'm going to zero in on creating some sort of PDF guide because it's the quickest to put together while still actually providing value and hopefully building rapport, because at the end of the day, people only buy from people they know like and trust.
And so it's not just about giving them great information or helping them out.
You also need to speak somewhat likable, right?
But we'll get into that when it comes to actually writing your email copy in the third step.
So what can you do with a PDF?
There are a couple of options that all would take less than a week to put together, but actually be valuable to whoever you're trying to get onto your email list.
So first we have an audit.
This simply just reveals everything that they're doing wrong. This is the example I'm going to stick with.You can also do a case study, which is proof of a result of a customer or client that you've had in the past.
And showing how someone in a similar situation to your ideal lead or customer was able to achieve the results that they were looking for.
The next type you can do is a resource list.
And this is just a list of resources or recommended tools.
And the final one we have is a report.
These last two are just designed to save someone time.
So instead of someone trying to figure out what email service should I use for example, or what should I be using for my keyword research, you can create some sort of short list.
So they save hours of research.
The same is true within a report with this particular instance, I'm going to be using the example of one of our own lead magnets, the analytics checklist, which actually helped potential customers of ours, figure out everything that was wrong inside of their analytics account and quickly fix it.
And once you have your lead magnet, you're ready to create your landing page.
So all your landing page is designed to do is to collect someone's contact information and exchange for the lead magnet.
And that's it.
It's a single page that has no links and it gives people one action to take, which is enter their name and email.
Even if maybe you don't want the name, you just want the email, but at bare minimum,you want the email, optionally the name and that's all they can do on the page.
That's what makes a landing page so powerful.
You don't need links.
You don't need excessive amounts of pictures or graphics or something that is really beautifully designed.
You're just saying, Hey, I have this awesome lead magnet.
I think you're going to find value in it.
Enter your name and email here so you can get it.
That's literally all a landing page is designed to do.
And there are only five elements.
So you're going to have a headline that clearly States what the lead magnet is or helps explain
and communicate why someone should enter their name and email to get the lead magnet.
You'll have a call to action button.
So this is the button that they're going to click to actually submit their name and email.
Then you're going to have a couple of bullet points that gives a little more information
as to why someone would find this lead magnet valuable.
These are bullet points, right?
You don't have to write paragraphs or convince people.
You're just saying, Hey, inside, you're going to get this, this, and that.
Awesome.
I think you should enter your name and email. We're just keeping it simple and casual.
And then finally, you're going to have a graphic.
And if you have some proof or testimonials, you can add those as well.
Although it's not required, especially when you're just getting started.
So here is an example of what a landing page could look like.
As you can see, there's very few elements on the page and these landing page’s work.
You don't have to get fancy, your headline, your bullets, some sort of graphic, here we didn't have a graphic of what we were offering yet.
So we just chose a nice looking stock icon. And this was built with mailer light.
So once we have our lead magnet, and then now we have our landing page.
The last part of course is the actual emails, right?
This is the whole point of growing your email list.
You have to send emails.
And when someone first joins your list, you're going to send five to seven emails that are very focused in specific in relation to whatever your lead magnet was.
So for example, if I'm sending out a checklist on analytics, it wouldn't make any sense at all, if the next email that I sent to them immediately after signing up, was, Hey, did you know that you can be really successful with YouTube ads?
Well, there's no way that I would know if someone who interested in analytics would also care about YouTube ads.
So for the first five to seven, if someone enters their name and email about losing weight or analytics, then all your emails should be about losing weight or analytics, later on in the process, you start getting broad and do all those fancy segmentation things.
But when you're first getting started, that doesn't matter.
That's just going to create more complication and headache than is necessary.
Now, before we dive into the five emails that you should be sending after someone joins your email list and then what to do after those five emails, we need to talk about how to actually write them.
Because when it comes to writing emails, for some reason, a lot of entrepreneurs and business owners and creators suddenly turn some stream switch on in the back of their head and start writing really formally or start writing really salesy.
And that's not what you want to do.
When you sit down to write your emails, you sit down and you imagine, imagine a friend,or imagine your ideal customer.
You're sitting having a cup of coffee and you're just talking, like a normal person.
So please, you don't have to change how you communicate, when it comes to emails, everyone is unique. Everyone is different.
And when it comes to email marketing, that's a strength, not a weakness.
So if you see other emails from other people in your niche, you don't have to copy their same style.
You just have to communicate the way you do and the right audience and the right prospects are going to be attracted by that.
And more importantly, the people that aren't a good fit are going to be repelled by that.
And everyone is going to have people who don't like the way they do email marketing.
That's just part of the world.
You're not trying to be friends with everyone.
You're not trying to get everyone to actually love and open your emails.
You're trying to get the right people to love and open your emails.
And the right people are the ones who are actually going to enjoy who you are.
So I think I'll get off that soap box.
Now let's go ahead and dive into those five emails.
Number one, we're just going to have, here's your blueprint or here's your training?
Here's your resource guide.
You're going to repeat the three to four bullet points you had on your landing page and let them know why it's awesome and why they are smart for making the decision to enter their name and email.
So we just want to reinforce the decision they just made, right?
They just stepped out on [unintelligible 09:14]like I gave my contact information to this person, you want to reinforce that decision, make them feel smart for actually trusting you.
So the second email is going to be the biggest challenge they face.
You really want to dive into how the roadblocks they're dealing with right now is something that's normal, acceptable, and most importantly, it's possible to overcome it.
And then if you have any myths or anything, you can say that's counter to what other businesses or creators are saying in your niche, your space, then go ahead and say it here.
Here's where you want to differentiate yourself and let people on your email to let us know that whatever they're struggling with it's okay.
And also debunk any myths to differentiate yourself.
Now, the third email is going to be a success story.
So this can be hypothetical.
You want to make it clear that it's hypothetical, or it can be your own success story or success story of a client.
And so here, which essentially all you're saying is, Hey, this person or myself was in a situation very similar to yours. And eventually we were actually able to be successful.
Now, these next two emails are actually where you're going to shift into sales mode.
Now this doesn't mean that we start writing salesy, or we start putting 60% off buy now,
or you're an idiot in our subject lines.
This is just where we start talking about whatever paid product or service that we have,that we want people to actually whip out their credit card and buy.
So that's something that's very important here, is the first three emails.
We didn't say anything about our paid offer in this particular instance, with our using a PDF, as an example, if you're doing a webinar or a video sales letter, it might be a little different, but essentially the first three mails, we're just building rapport and we're letting them know.
We understand where they are.
We're letting them know that it's possible to overcome where they are.
And now we're offering a solution, because we've talked and empathize with them.
And now we're saying, Hey, we understand where you are.
Check this out.
I think this is really going to be helpful.
So that's what you do with emails four and five.
You can optionally go to more emails.
I think seven emails is the max you should do, before you start coming off as like, okay,
this person's just going to try and sell me this one product forever and ever.
And when you go through the sequence, it's going to last anywhere from five to seven days.
And once someone goes through the sequence, stop trying to sell them.
At this point, they've entered their name and email for a specific lead magnet.
You've gone through a full week of talking about the problem that's related to that lead magnet.
You've talked about the solution and if they're still not ready to buy, you just go, okay,
I guess they're not ready to buy now.
And then you let them drop into your big email list or your main email list, where you send out broadcast.
So you'll be sending anywhere from two to three or five emails a week, just depending upon how aggressive you want to be.
And you're going to be rotating between content sharing and of course, making other offers, because in this first seven-day period, you're making one offer very specific to what they just opted in for it, because you know, they care about that, right?
But then when they go into your main email sequence, you're not quite sure.
So you're going to need to build more rapport, provide more value and then make offers in the future.
So if you don't make sales in the first seven days, that's okay, you have their contact information.
You have a direct line to that person, to your potential customers now.
So you don't have to worry about trying to make a sale right in the first seven days, don't ruin that relationship, because it's something that can actually pay dividends long-term down the road.
And that does it for the three simple steps to follow, to creating your own evergreen email growth system.